Reseller guide · barbershops

Barbershops: the easiest first screen to place.

Every chair faces a TV, every customer waits, and the same faces come back every few weeks. That is an audience neighboring businesses will pay to reach.

Apply to become a resellerSee the math

You pay $49 a month per screen plus a one-time $99 setup. The owner pays nothing.

Welcome
Welcome to Fade Factory. Ask about a card for your business.
Content by Black Executive Journal
Example screen for an invented business. Watch a live screen

Why a barbershop is a strong location

  • Customers sit facing the screen for the whole visit.
  • Regulars return every few weeks, so advertisers get repeat exposure.
  • Owners know every business on the block, which gives you warm introductions.

What the owner gets for free

  • A managed screen

    You set it up on the shop's TV and keep it current.

  • Cards of their own

    Prices, barbers and walk-in hours, on screen so nobody has to ask.

  • Nothing to run

    No subscription, no setup fee and no software for the owner to learn.

What one barbershop screen could carry

12 cards: 2 to 3 for the owner, the rest for you to sell. Each is a label, a headline, a line of detail and an optional photo and logo.

  • Owner card · Prices

    Cut $30 · Cut and beard $40

    Kids and seniors $20. Line-up $15.

  • Owner card · On the floor

    Marcus · Tuesday to Saturday

    Fades, tapers and designs.

  • Sponsored · Smoke & Barrel BBQ

    Game day wings, two blocks down

    Show your fresh cut for a free side.

  • Sponsored · Valley Auto Sales

    Need a ride with good credit or bad?

    Ask for Terrence. Tell him the shop sent you.

  • Open slot

    Your next advertiser

    Every open card is one more sale.

Fade Factory Barbershop and its sponsors are invented examples.

Your advertisers

Who buys a card in a barbershop

These neighbors want the people already sitting in the room. Offer a card, set your own price, and bill them through the marketplace.

  • A restaurant or food truck on the blockCustomers are hungry when they leave.
  • A car dealer, detailer or tire shopA classic barbershop advertiser.
  • A barber's own side businessClothing lines, DJs and promoters will pay to reach their people.
  • A tax preparer, insurance agent or realtorThey want steady local exposure.
5
6 of 10
$75
Card income (30 cards)$2,250
Marketplace fee (10%)− $225
Card processing− $74.40
Screen subscriptions (5 × $49)− $245
You keep, every month$1,705.60
A year
$20,467.20
Per screen, a month
$341.12
Setup, once
$495 · paid back in 1 month

An example, not a promise of income. What you earn depends on your market, your prices and how many cards you sell.

How to pitch the owner

  1. 1

    Lead with free

    Offer a managed screen at no cost, with 2 to 3 cards for the shop's own prices and barbers.

  2. 2

    Show it on their TV

    Open a live example on the shop's own TV so the owner sees it running before agreeing.

  3. 3

    Ask who they know

    Ask which neighbors already leave flyers on the counter. Those are your first advertisers.

Questions about barbershops

What if the shop wants the game on?

The screen is a web page, so the owner can switch the TV input for the game and switch back after.

Does the owner pay anything?

No. You pay the $49 a month and the one-time $99 setup. The owner gets the screen and their own cards for free.

Who collects from advertisers?

Advertisers pay through the BEJ marketplace. The 10% fee comes off each payment and the rest goes to your bank.

Other rooms to work

Your barber is your first pitch.

Apply, place one screen, sell one card. That covers the subscription.

Apply to become a reseller