Reseller guide · real estate offices

Real estate offices: people about to spend on a home.

Clients and walk-ins are about to move, which means they need movers, inspectors and contractors. Those businesses value the introduction.

Apply to become a resellerSee the math

You pay $49 a month per screen plus a one-time $99 setup. The owner pays nothing.

Welcome
Welcome to Keystone Realty Group. Ask about a card for your business.
Content by Black Executive Journal
Example screen for an invented business. Watch a live screen

Why a real estate office is a strong location

  • Clients are about to make many purchases around a move.
  • Offices already recommend inspectors, movers and contractors.
  • A window-facing screen can reach passers-by too.

What the owner gets for free

  • A managed screen

    You set it up on an existing TV and keep it current.

  • Cards of their own

    Featured listings, open houses and agent introductions.

  • Nothing to run

    No subscription, no setup fee and no software for the office to learn.

What one office screen could carry

12 cards: 2 to 3 for the owner, the rest for you to sell. Each is a label, a headline, a line of detail and an optional photo and logo.

  • Owner card · Listing

    3 bed, 2 bath on Maple Avenue

    Open house Saturday 1 to 3.

  • Owner card · Agent

    Meet Tasha Greene

    First-time buyers and relocations.

  • Sponsored · Two Brothers Moving

    Local moves from $399

    Ask your agent for the client rate.

  • Sponsored · Summit Home Inspections

    Reports within 24 hours

    Book online or by phone.

  • Open slot

    Your next advertiser

    Every open card is one more sale.

Keystone Realty Group and its sponsors are invented examples.

Your advertisers

Who buys a card in a real estate office

These neighbors want the people already sitting in the room. Offer a card, set your own price, and bill them through the marketplace.

  • A mover or storage companyEvery sale ends with a move.
  • A home inspector or contractorBuyers need both within weeks.
  • A furniture or home goods storeNew homes need filling.
  • An insurance agentBuyers need a policy before closing.
5
6 of 10
$75
Card income (30 cards)$2,250
Marketplace fee (10%)− $225
Card processing− $74.40
Screen subscriptions (5 × $49)− $245
You keep, every month$1,705.60
A year
$20,467.20
Per screen, a month
$341.12
Setup, once
$495 · paid back in 1 month

An example, not a promise of income. What you earn depends on your market, your prices and how many cards you sell.

How to pitch the owner

  1. 1

    Lead with free

    Offer a managed screen at no cost, with 2 to 3 cards for their own messages.

  2. 2

    Pitch the managing broker

    The broker decides what runs in the office, not individual agents.

  3. 3

    Ask for the vendor list

    Most offices keep a list of recommended vendors. Those are your first advertisers.

Questions about real estate offices

Can the screen face the window?

Yes, if the TV does. A window-facing screen reaches people walking past as well as clients inside.

Does the owner pay anything?

No. You pay the $49 a month and the one-time $99 setup. The owner gets the screen and their own cards for free.

Who collects from advertisers?

Advertisers pay through the BEJ marketplace. The 10% fee comes off each payment and the rest goes to your bank.

Other rooms to work

Start with a brokerage you know.

Apply, place one screen, sell one card. That covers the subscription.

Apply to become a reseller