Reseller guide · veterinary clinics

Veterinary clinics: pet owners who spend locally.

Pet owners wait with their animals and already spend on them every month. Groomers, trainers and pet stores want to meet them.

Apply to become a resellerSee the math

You pay $49 a month per screen plus a one-time $99 setup. The owner pays nothing.

Welcome
Welcome to Paws and Whiskers Veterinary. Ask about a card for your business.
Content by Black Executive Journal
Example screen for an invented business. Watch a live screen

Why a veterinary clinic is a strong location

  • Pet owners are a clear audience that pet businesses will pay to reach.
  • Visits repeat for check-ups, vaccines and refills.
  • Lobbies are busy and owners welcome a distraction.

What the owner gets for free

  • A managed screen

    You set it up on an existing TV and keep it current.

  • Cards of their own

    Vaccine reminders, staff introductions and a pet of the month.

  • Nothing to run

    No subscription, no setup fee and no software for the office to learn.

What one clinic screen could carry

12 cards: 2 to 3 for the owner, the rest for you to sell. Each is a label, a headline, a line of detail and an optional photo and logo.

  • Owner card · Reminder

    Heartworm season starts in spring

    Ask about prevention.

  • Owner card · Team

    Meet Dr. Alvarez

    Dogs, cats and exotics.

  • Sponsored · Happy Tails Grooming

    First groom 20% off

    Show your clinic receipt.

  • Sponsored · Good Dog Training

    Puppy classes start monthly

    Four blocks away.

  • Open slot

    Your next advertiser

    Every open card is one more sale.

Paws and Whiskers Veterinary and its sponsors are invented examples.

Your advertisers

Who buys a card in a veterinary clinic

These neighbors want the people already sitting in the room. Offer a card, set your own price, and bill them through the marketplace.

  • A groomer or boarding kennelThe clinic's clients are their clients.
  • A dog trainer or walkerNew pet owners are looking for both.
  • An independent pet storeFood and supplies are a monthly purchase.
  • A pet-friendly restaurant or realtorPet owners look for places that welcome them.
5
6 of 10
$75
Card income (30 cards)$2,250
Marketplace fee (10%)− $225
Card processing− $74.40
Screen subscriptions (5 × $49)− $245
You keep, every month$1,705.60
A year
$20,467.20
Per screen, a month
$341.12
Setup, once
$495 · paid back in 1 month

An example, not a promise of income. What you earn depends on your market, your prices and how many cards you sell.

How to pitch the owner

  1. 1

    Lead with free

    Offer a managed screen at no cost, with 2 to 3 cards for their own messages.

  2. 2

    Offer a pet of the month card

    It gives the staff a reason to like the screen and clients a reason to watch it.

  3. 3

    Ask who they recommend

    Clinics already send clients to groomers and trainers. Start there.

Questions about veterinary clinics

Will the clinic worry about endorsing sponsors?

Use the Sponsored label on every paid card and let the clinic approve each one.

Does the owner pay anything?

No. You pay the $49 a month and the one-time $99 setup. The owner gets the screen and their own cards for free.

Who collects from advertisers?

Advertisers pay through the BEJ marketplace. The 10% fee comes off each payment and the rest goes to your bank.

Other rooms to work

Start with your own vet.

Apply, place one screen, sell one card. That covers the subscription.

Apply to become a reseller