Reseller guide · law firms

Law firms: a quiet reception and a professional audience.

Clients arrive early and wait in a quiet room. Financial, real estate and business services want a place in front of them.

Apply to become a resellerSee the math

You pay $49 a month per screen plus a one-time $99 setup. The owner pays nothing.

Welcome
Welcome to Hartwell and Reyes Law. Ask about a card for your business.
Content by Black Executive Journal
Example screen for an invented business. Watch a live screen

Why a law firm is a strong location

  • Reception areas are quiet, so the screen has full attention.
  • Clients are often in the middle of a major life or business decision.
  • Firms care about appearance, and business programming suits the room.

What the owner gets for free

  • A managed screen

    You set it up on an existing TV and keep it current.

  • Cards of their own

    Practice areas, attorney introductions and community work.

  • Nothing to run

    No subscription, no setup fee and no software for the office to learn.

What one firm screen could carry

12 cards: 2 to 3 for the owner, the rest for you to sell. Each is a label, a headline, a line of detail and an optional photo and logo.

  • Owner card · Practice areas

    Wills and estate planning

    Ask about a fixed-fee review.

  • Owner card · Team

    Meet attorney Dana Reyes

    Family law and mediation.

  • Sponsored · Ledger Line Accounting

    Small business tax planning

    Free first consultation.

  • Sponsored · Keystone Realty Group

    Selling a home during a move or estate?

    Talk to a local agent.

  • Open slot

    Your next advertiser

    Every open card is one more sale.

Hartwell and Reyes Law and its sponsors are invented examples.

Your advertisers

Who buys a card in a law firm

These neighbors want the people already sitting in the room. Offer a card, set your own price, and bill them through the marketplace.

  • An accountant or financial plannerLegal and financial questions arrive together.
  • A realtorEstates, divorces and relocations often involve a sale.
  • A bank or credit unionSteady, conservative advertisers.
  • An insurance agentClients are reviewing their affairs already.
5
6 of 10
$75
Card income (30 cards)$2,250
Marketplace fee (10%)− $225
Card processing− $74.40
Screen subscriptions (5 × $49)− $245
You keep, every month$1,705.60
A year
$20,467.20
Per screen, a month
$341.12
Setup, once
$495 · paid back in 1 month

An example, not a promise of income. What you earn depends on your market, your prices and how many cards you sell.

How to pitch the owner

  1. 1

    Lead with free

    Offer a managed screen at no cost, with 2 to 3 cards for their own messages.

  2. 2

    Pitch the office manager or managing partner

    Small firms decide quickly. Larger firms need a partner's sign-off.

  3. 3

    Keep it conservative

    Show a sample screen with restrained cards so the firm sees it fits the room.

Questions about law firms

Will a firm accept paid cards at all?

Some will not. Offer a short list of professional advertisers and let the firm approve each one.

Does the owner pay anything?

No. You pay the $49 a month and the one-time $99 setup. The owner gets the screen and their own cards for free.

Who collects from advertisers?

Advertisers pay through the BEJ marketplace. The 10% fee comes off each payment and the rest goes to your bank.

Other rooms to work

Start with a small firm you know.

Apply, place one screen, sell one card. That covers the subscription.

Apply to become a reseller