Reseller guide · salons and spas

Salons and spas: long appointments, loyal clients.

Clients sit for an hour or more, book ahead and return on a schedule. Lifestyle businesses nearby will pay to be in front of them.

Apply to become a resellerSee the math

You pay $49 a month per screen plus a one-time $99 setup. The owner pays nothing.

Welcome
Welcome to Luxe and Co. Ask about a card for your business.
Content by Black Executive Journal
Example screen for an invented business. Watch a live screen

Why a salon or spa is a strong location

  • Appointments are long, so each client sees every card several times.
  • Clients book ahead and come back on a regular schedule.
  • Clients are already spending on themselves, which suits lifestyle advertisers.

What the owner gets for free

  • A managed screen

    You set it up in reception and keep it current.

  • Cards of their own

    Services, stylists and retail products, without printing new signs.

  • Nothing to run

    No subscription, no setup fee and no software for the owner to learn.

What one salon screen could carry

12 cards: 2 to 3 for the owner, the rest for you to sell. Each is a label, a headline, a line of detail and an optional photo and logo.

  • Owner card · Services

    Silk press from $65 · Color from $90

    Ask at the desk about packages.

  • Owner card · Stylist

    Renee · Wednesday to Saturday

    Color, cuts and natural hair.

  • Sponsored · Petal and Stem Florist

    Wedding flowers, booked by the season

    Mention the salon for a free consultation.

  • Sponsored · Corewell Pilates

    First class free for salon clients

    Three doors down.

  • Open slot

    Your next advertiser

    Every open card is one more sale.

Luxe and Co. Salon and its sponsors are invented examples.

Your advertisers

Who buys a card in a salon or spa

These neighbors want the people already sitting in the room. Offer a card, set your own price, and bill them through the marketplace.

  • A boutique or jeweler nearbySame clients, same block.
  • Wedding and event vendorsPhotographers, florists and planners want clients before the big day.
  • A fitness or yoga studioTrial offers work well on a waiting client.
  • A realtor or insurance agentSteady exposure to local households.
5
6 of 10
$75
Card income (30 cards)$2,250
Marketplace fee (10%)− $225
Card processing− $74.40
Screen subscriptions (5 × $49)− $245
You keep, every month$1,705.60
A year
$20,467.20
Per screen, a month
$341.12
Setup, once
$495 · paid back in 1 month

An example, not a promise of income. What you earn depends on your market, your prices and how many cards you sell.

How to pitch the owner

  1. 1

    Lead with free

    Offer a managed screen at no cost, with 2 to 3 cards for services and stylists.

  2. 2

    Agree what is off limits

    Ask which competitors the owner does not want on the screen, and write the list down.

  3. 3

    Ask who they refer to

    Salons already send clients to florists, boutiques and photographers. Start there.

Questions about salons and spas

Can the salon promote its own retail products?

Yes. The owner's own cards can carry products, packages and gift cards.

Does the owner pay anything?

No. You pay the $49 a month and the one-time $99 setup. The owner gets the screen and their own cards for free.

Who collects from advertisers?

Advertisers pay through the BEJ marketplace. The 10% fee comes off each payment and the rest goes to your bank.

Other rooms to work

Start with the salon you already know.

Apply, place one screen, sell one card. That covers the subscription.

Apply to become a reseller