Reseller guide · gyms and fitness studios

Gyms and studios: members who come back all week.

Members visit several times a week and live nearby. Food, recovery and apparel businesses want exactly that audience.

Apply to become a resellerSee the math

You pay $49 a month per screen plus a one-time $99 setup. The owner pays nothing.

Welcome
Welcome to Iron District. Ask about a card for your business.
Content by Black Executive Journal
Example screen for an invented business. Watch a live screen

Why a gym or studio is a strong location

  • Members come several times a week, so cards are seen often.
  • Lobbies and cardio floors usually have TVs already.
  • Members are local, which is what neighborhood advertisers want.

What the owner gets for free

  • A managed screen

    You set it up on an existing TV and keep it current.

  • Cards of their own

    Class times, trainers and membership offers.

  • Nothing to run

    No subscription, no setup fee and no software for the owner to learn.

What one gym screen could carry

12 cards: 2 to 3 for the owner, the rest for you to sell. Each is a label, a headline, a line of detail and an optional photo and logo.

  • Owner card · Classes

    HIIT at 6 am and 6 pm

    Sign up at the front desk.

  • Owner card · Trainer

    Coach Dana · Strength and mobility

    First session free for members.

  • Sponsored · Fresh Fuel Meal Prep

    Five meals, ready every Sunday

    Members get the first box half off.

  • Sponsored · Eastside Physical Therapy

    Sore knee? Free 15-minute screening

    Two blocks from the gym.

  • Open slot

    Your next advertiser

    Every open card is one more sale.

Iron District Fitness and its sponsors are invented examples.

Your advertisers

Who buys a card in a gym or studio

These neighbors want the people already sitting in the room. Offer a card, set your own price, and bill them through the marketplace.

  • A meal prep service or smoothie shopMembers think about food on the way out.
  • A physical therapist, chiropractor or massage studioRecovery services sell themselves to active people.
  • A sports apparel or shoe storeGear offers land with people mid-workout.
  • A realtor or insurance agentSteady exposure to local households.
5
6 of 10
$75
Card income (30 cards)$2,250
Marketplace fee (10%)− $225
Card processing− $74.40
Screen subscriptions (5 × $49)− $245
You keep, every month$1,705.60
A year
$20,467.20
Per screen, a month
$341.12
Setup, once
$495 · paid back in 1 month

An example, not a promise of income. What you earn depends on your market, your prices and how many cards you sell.

How to pitch the owner

  1. 1

    Lead with free

    Offer a managed screen at no cost, with 2 to 3 cards for classes and trainers.

  2. 2

    Pick the right TV

    Choose where members pause: the front desk, the stretching area or facing the cardio machines.

  3. 3

    Ask who sponsors events

    Businesses that already back the gym's challenges and events are your first advertisers.

Questions about gyms and fitness studios

Where should the screen go?

Where members pause: the front desk, the stretching area or facing the cardio machines.

Does the owner pay anything?

No. You pay the $49 a month and the one-time $99 setup. The owner gets the screen and their own cards for free.

Who collects from advertisers?

Advertisers pay through the BEJ marketplace. The 10% fee comes off each payment and the rest goes to your bank.

Other rooms to work

Your own gym is your first pitch.

Apply, place one screen, sell one card. That covers the subscription.

Apply to become a reseller